If you're ever in China and have a strange craving for an Oreo cookie, you're going to be out of luck. According to the Wall Street Journal, back in 2005 Kraft Foods revamped its iconic cookie there, replacing it with four thin crispy wafers, a layer of vanilla cream, thin layers of chocolate cream, and a coating of chocolate. The Chinese weren't keen on eating the traditional biscuit-style cookies, so Kraft — after testing 20 prototypes on consumers — changed the cookie to appeal to the masses.
Before the cookie transformation, Kraft Foods tried to reach out to consumers by creating a brand ambassador program that equipped university students with free Oreos and bicycles clad in wheel covers that looked like Oreos. However these marketing schemes didn't work, and the change became necessary. Now, with the new wafer version, China's Oreo sales have doubled in the last two years.
All of this is totally fascinating to me. It's interesting to see what brands have to do in order to appeal to foreign consumers. I understand adding new flavors and names. But does changing the product completely actually count? Isn't it, at that point, a completely new product? What do you think? Is it still an Oreo even if it doesn't look like a real one?
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Here's more true story about it which I've got from a chain e-mail...
以後吃夾心餅乾還是要注意一下…
Whenever eating biscuit that got sugar/cream in the middle, we must be extra carefully
打開—轉一轉….發現蟲卵……….
When opened and turned....got Maggot inside....
以後不管吃什麼東西都還是先檢查看一下比較好XD
前天在床上看書 聽到房間一陣騷動
Whenever eat everything, better check it first, last Two-Day XD was reading book on bed, suddenly she heard noisy in the room
原來室友到7-11買了巧克力口味的歐reo
在她要咬下去的那瞬間 看了一下
結果，發現歐reo該不會出新的口味了
那是糖粉嗎??怎麼有白白的顆粒?而且還做成吸盤狀的??
附吸盤的歐reo圖片
Her roommate just bought OREO biscuit with chocolate taste from 7-11, before she bite it, she saw something strange in the middle cream, got many small holes with white color , she thought it’s impossible that OREO got new product with new taste? Is it the sugar? But how come it’s looked like this?
於是大家找了找盒子
Then she took the pack
沒錯，是巧克力口味，不是白巧克力也沒加果醬，
It’s correct, chocolate taste, not white chocolate and there’s no fruit added in it.
有過期嗎? 離過期還很遠
Expired? Still long time
包裝也很完整
The pack still very good
想說發揮一下實驗精神 該不會只有外面怪怪的其實內在是完美的??!!
Is it possible, the look is awful but actually the taste is yummy?
結果打開後(原諒我手震)
Finally she opened the biscuit (Sorry for my trembling hand)
滿滿的白色圓形顆粒 有些還像已經破殼的蛋就像蟲卵!!....
這實在太噁心了~~~還好室友眼睛亮，咬了一口才發現還得了( ′-`)y-∼
Full of white small holes, look like the spoiled eggs as maggot’s nest, so disgusting.. ..luckily my friend’s eyesight is sharp, how if she has bite it?
於是，我們發揮鄉民的本色，上網辜狗、癡識+、批萬、批兔都找一找
then we investigate via internet
結果居然在癡識+查到
and we found it
天啊 ~~原來在1月時就有受害者怎麼都過了半年多我們還會拿到同樣的產品??
OMG....actually there’s victim on January, and after passing ½ year, we still find same product?
後來強者我室友 硬著頭皮拿著兩片疑似佈滿蟲卵的歐reo加原始包裝
在深夜時刻拿到7-11 可是正要跟店員申訴時
Later, at midnight my friend bring 2 biscuit along with its pack return to the 7-11 shop
卻發現巧克力上的章魚燒都不見了!!!!!!!!!已經和巧克力融為一體
But the white spots have disappear, it’s been dissolved into the cream
趕緊再拆包裝裡新的歐reo 一打開~~滿滿都是啊!!!
Quickly, my friend opened the pack and took out another 1 biscuit again, opened and there’s full of that disgusting thing
還好店員退了錢 但也不知什麼時候才會下架(大夜班的似乎比較忙吼)
Luckily the shop staff was willing to give the money back, but don’t know when the goods will be wiped out from their rack (maybe the staff who in charge in the midnight shift are busier)
他給室友一個理由：因為是進口產品可能運輸過程中出現問題
He gave us the reason is: the goods are import product, probably there’s problem during the process of shipment
天啊!!一個大公司，廣告又打那麼大，怎麼會發生這種事??
OMG, one of the giant companies with the huge advertisement, why such problem can happens?
歐reo的品管到底怎麼了??半年前已經有人發現這個問題
難道他沒有申訴還是廠商完全沒有改進??
How is the OREO production company? Last ½ year the same problem has happened. There’s no reason for them to not improving the quality of their products?
奉勸各位喜歡吃歐reo的鄉民們要咬下去之前請睜大眼睛
For all friend who like to consume OREO biscuit, before bite it, hope to open your eyes widely to see beforehand.
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